Product management at Fides is a mixture of strategy and execution. From a long-term perspective, upstream product management starts with developing a vision for our products and services — where we want to be heading. Next, we build the strategy that will allow us to achieve that vision. This work requires a lot of research and documentation with a focus on innovation, market and client needs to assure we are where we need to be today while preparing for the future.
Once the strategy is set, we move into the downstream product management efforts. This is where design thinking, which focuses on personas, helps us to define, capture and assess requirements to see what fits into the strategy, and how each item should be prioritized. Product management, requirement engineers, software engineers and quality control all working together is the key to our success in this area. I am sure that all product managers across the globe would agree that managing priorities is a challenge — sometimes it is straightforward, other times it involves discussions with sales team, clients and management. Steering is a critical piece of my job: making sure the product requirements, management goals and priorities are all in balance.
I’m also responsible for the support functions, such as market research, competitive intelligence and documentation which helps to improve the overall user experience. At Fides, we have brought our Customer Success and Quality Management teams under the product management umbrella to make sure that we deliver end-to-end outstanding results. Our number one priority at Fides is customer satisfaction and of course, this is only made possible by our people and teamwork.